Lessons learned from Marketing

Great post about marketing that can be easily transferred to the software world. Next time your boss asks you for yet another version of the UI for the product you're working on and says they'll "know it when they see it" respond:
Actually, you won't. You didn't know it when you saw the first iPod or the first iteration of Google. You didn't know it when first exposed to email or JetBlue or the Macarena or Britney Spears....

...ok...i must confess, i knew britney was going to be huge from the first time i saw her ;)